Why Do We Use Online Marketing Instead of Traditional Marketing?

The benefits of digital marketing include: Global reach – a website that allows you to find new markets and trade globally with a small investment. Lower cost - a well-planned and targeted digital marketing campaign can reach the right customers at a much lower price than traditional marketing methods. And here's why we use online marketing instead of traditional marketing?

1. Digital Marketing is the most popular form of marketing

There are many benefits of different digital marketing strategies; to help you get closer to potential customers.

Here are a few examples of how important digital marketing is too small businesses:

This is a testament to the benefits of Digital Marketing. With the right strategy and effective implementation; small businesses can increase their reach to customers, and convert them into shoppers in just a few months.

2. Digital Marketing is one of the effective ways to promote the brand

One of the benefits of Digital Marketing is promoting the brand closer to customers. When it comes to traditional advertising; it is difficult for small businesses with enough budget to compete with large enterprises. However, with Digital Marketing the cost of advertising; 4 times cheaper than another advertising way

Take a look at the comparison table above – A small business can reach 1,000 users; come to the product/service with the cost of advertising $ 3 through social networks. Meanwhile, the contact with users through Direct Mail; costs about $57 and TV advertising costs about $28.

Meanwhile, traditional marketing often comes with other additional costs; The only cost to pay for Digital Marketing is time. SEO, content, social media take time. However, there are still many faster digital marketing tactics like pay per click; Display, and advertising on social media that can produce results faster.

3. Digital Marketing is a form of marketing that can be directly measured.

How to know if a marketing strategy is effective?

The only way to know if your marketing strategy is working; is direct measurement. In the traditional way of marketing like TV advertising, direct mail, etc., you are very difficult to measure. In contrast, every digital marketing strategy you employ is directly measurable.

Measurement analysis is the way to go; helps you determine if your marketing strategy is working. By measuring digital marketing campaigns in real-time; you can see which strategies are working and which are not. From there, you can fine-tune your campaign to be effective; and outline future campaigns.

Metric Analytics allows you to manage the effectiveness of your campaigns, and allocate your marketing budget properly. Because you can no longer guess what works and what doesn't; you can cut unnecessary expenses; focus only on strategies that improve your ROI.

4. Target the right customers

One of the benefits of Digital Marketing helps you to target potential customers

When you buy or place a magazine ad; TV;… you still can't reach your desired audience. Although you can still sell goods in the traditional way of advertising; but it cannot target potential customers like Digital Marketing.

With Digital Marketing it is different; you can target the right audience of your content. SEO allows you to reach users who are searching on your website; content or topics relevant to your business.

You can easily reach the people who are most interested in your product or service; based on demographic information or general characteristics.

5. Users are tending to buy online.

According to research by Vimeo; 93% of the world's users use Google; to search for product information they want to buy every day. Before the consumer makes a purchase decision; They will look to search engines to find out more about product information.

According to research, 59% of users will research multiple agencies that sell the same product before they decide to contact a business.

This is a great opportunity for small businesses to reach potential customers, and lead them to the buying journey. Business strategies such as offering promotions, launching discount codes, coupons to attract customers. By creating relevant and engaging content optimized for search engines; you can improve visibility and reach the right audience you want.

6. You can easily reach customers on social media.

When using traditional network marketing, you inevitably encounter limits on the scope and size of your customers. Banner advertising is limited by location and space. And if you want to expand the reach, then the budget is huge.

But in digital marketing, your reach will be multiplied many times over and targeted to more customers. According to the chart of Statista, 2.34 billion people (⅓ people in the world), know about and use social media networks. 

7. Easily accessible to mobile users.

One of the other benefits of digital marketing is that it allows you to connect with consumers who are using mobile as their primary tool. 

Did you know, more than 1/2 of online users are accessing the web from a mobile device? Digital marketing can help you reach people on mobile, tablet, and desktop…

8. Digital marketing is a playground for all businesses

Small businesses find it difficult to compete with the big guys due to limited budgets and resources. However, digital marketing helps level the playing field; allows smaller brands to remain competitive in the online environment.

Traditional marketing tactics like print ads are expensive and require large budgets for effective placement. However, digital marketing is more affordable; allowing businesses to easily reach users with a budget that is just enough. Because it is a form of digital technology, digital marketing services are greatly supported by discount codes and coupons for digital marketing, so its cost is much cheaper than traditional marketing.

When your business is not limited to a specific location; you can reach your target group through digital marketing.


Through this article, you have understood the basics of digital marketing. As technology is increasingly developing, leading to the development of Digital Marketing, the great benefits of digital marketing are enormous if businesses know how to take advantage. This is the field that will explode in the coming time; You need to equip yourself with all the knowledge and start taking action right away.

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